What is SEO optimization and why is it important for your business?
What is Google Search and how does it work?
Before we dive into what SEO is, let’s go back in history for just a second. So what is Google Search? – this is the web search engine that was originally developed by Larry Page and Sergey Brin when they were students at Stanford University. It is primarily designed to return relevant results for queries entered into the search box.
The motto of this original search engine from the very beginning was „to organize the world’s information and make it universally accessible and useful“. Initially, Google Search provided only a few, often academic or government-related searches that were previously available through other search engines. The service grew out of a project called BackRub and was officially launched by Google in 1997 based on the PageRank technology to rank web pages by their popularity.
In simple words, search engines like Google strive to give users the best experience (fast loading, understandable structure, etc.) and provide them with the highest quality content to satisfy their needs.
What is SEO and why is it important for business?
SEO (Search Engine Optimization) is the optimization of your website for search engines so that they rank your website higher in the results they display for users. This leads to more traffic and therefore more customers finding your business.
The key thing here is that SEO levels the playing field. Access to media such as newspapers, magazines and television was reserved for those willing to pay for the privilege. Nowadays, a small family business can compete quite effectively with the largest Fortune 500 company.
Google doesn’t care how big your office is, how many trucks your business uses in its distribution chain. Nor how many high resolution cameras you use to create your blog. Google has no way of knowing this information, and they probably wouldn’t care anyway. What Google does, however, is apply its advanced algorithm to the content of the pages on your website and the content of the sites that link to you.
SEO optimization is an important part of the marketing strategy of your business, big or small. SEO helps you control how people find your company on the Internet, which will lead to more sales and inquiries. To achieve this, you need to create high-quality content, attract external links and follow SEO rules.
Organic traffic vs paid traffic
Organic traffic is the free, natural flow of visitors to your site. It can come from search engines, related websites, from social media, or from having excellent content that is being searched for.
Paid traffic is the paid visits to a website. This includes all paid search engine listings, social media ads, and other forms of advertising. Through paid traffic, you can create a much narrower „funnel“ to where you want your customers to go from organic traffic.
Organic traffic has a positive effect on SEO, while paid traffic does not. High-quality content also provides an opportunity for backlinks, which is good for SEO. Other sites may want to link to your content – so you gradually become an „authority“ in your niche. This will attract more people to click on your link and visit your site, which again is good for overall SEO optimization.
What is keyword research?
Keyword research is the process of finding keywords to target in your content. Understanding the overall search landscape enables you to understand which keywords are most relevant to your business and how you want to be found.
A keyword is a word or phrase that describes an item, action, or service that people use in search engines like Google, Yahoo, Bing, etc. These can be found with tools like Google Adwords Keyword Tool and Wordtracker. The most important part of keyword research is understanding what they do and how they work so you can use them appropriately in your content. Your business should have an excellent understanding of keywords before investing time and money in SEO. This will help you better understand how to reach and attract the right audience for you.
In conclusion about SEO optimization
The need for a website in the 21st century is not debatable – “If your business is not on the Internet, then your business will be out of business.” – Bill Gates. However, no matter how good your design is or how informative and excellent your content is, your site is invisible to search engines without SEO optimization. Just think of it this way. This article is written in English, and since you know the language, you understand the content. Search engines speak a different language and the process of SEO optimization is basically translating that content into an understandable form so that the machines know what it is. Once they have this information, you enter the pool of websites on the world wide web and compete for the top spots in the results of the billions of searches per day. These days, if no one is doing SEO on your site, you might as well not have one at all, because without SEO it is invisible to search engines and thus invisible to everyone else.
We at WD-7 have a long history of working with some of the biggest companies in the world helping them achieve their goals.
Trust us to do the work for you!
