SEO (Search Engine Optimization) is a comprehensive process aimed at ranking a website at the forefront of search engines (like Google, Yahoo, etc.).
Every business should understand that SEO is the most efficient and enduring digital marketing strategy because:
To maximize your business sales, your website needs to reach the highest number of users looking for your services and products. Achieving this requires a holistic strategy to enhance your online presence.
Our focus includes:
SEO is both an art and a double-edged sword. If not executed correctly, it won’t just fail to improve your site’s ranking; it might lead to your website being “penalized” and pushed down the search results.
Don’t jeopardize your business’s future.
Our global SEO team, working across three continents, has helped hundreds of companies reach peak sales. We stay on top of all the latest developments in the field, ensuring our clients always have a competitive edge.
If you aim to stay ahead of the competition, partner with WD-7.
SEO, which stands for Search Engine Optimization, is the method of increasing a website’s prominence and positioning on the results pages of search engines (SERPs). It incorporates a range of methods and approaches to improve the website’s layout, material, and overall digital footprint. The goal is to draw a higher volume of organic (non-paid) visitors from search platforms such as Google, Bing, and Yahoo.
The essence of SEO is to tailor your website in a way that’s amiable to search engines, enabling them to effortlessly decipher the value of your content. When the content’s purpose is lucid to them, the chances of it being ranked higher on the results pages grow significantly. Ideally, when people input keywords or phrases associated with the material on your site, it should be one of the primary sites they encounter, as this elevated visibility typically leads to more traffic and, by extension, an influx of prospective clientele.
Diving deeper into SEO optimization, it’s essential to understand that it integrates both On-page and Off-page measures. These endeavors are targeted at individual web pages, aiming to secure prime spots in the organic section of the SERP. The range of these tasks extends from the technical aspects, qualitative content, the interplay of links both within and outside the website, scrutinizing competitors, and more.
On-page SEO, sometimes referred to as on-site SEO, encompasses methods and best practices that are employed directly on the pages of your website to bolster their recognition and ranking by search engines.
Adopting proficient on-page SEO tactics enhances the chances of your website securing a distinguished spot in search engine findings, especially when individuals are on the lookout for commodities, services, or intel akin to what you provide.
Comprehensive keyword research helps pinpoint the most suitable and valuable keywords for your business. Integrating these keywords naturally into page titles, headers, meta descriptions, and content assists search engines in understanding the subject and essence of your pages.
Crafting compelling, informative, and unique content (content marketing) is vital for both users and search engines. Well-articulated information that caters to the needs and interests of your target audience not only engages visitors but also indicates to search engines that your website offers valuable and pertinent information, aligning with the primary objectives of platforms like Google – enhancing user experience.
Meta Titles and Meta Descriptions:
Constructing engaging and keyword-rich meta titles and descriptions for each page can improve click-through rates. However, when creating them, certain guidelines and best practices must be adhered to; otherwise, search engines might penalize not just a specific page but the entire website. Hence, the individual overseeing the SEO optimization of your business is crucial, as much of its progression hinges on obeying SEO guidelines.
Simultaneously, meta titles and descriptions act as miniature ads since they are the first thing a user sees in the search results. In essence, these snippets should be well-crafted, catering not just to SEO but also from a marketing standpoint, enticing potential customers to click on your site.
Meta titles and descriptions fulfill three primary functions:
– They summarize what’s precisely on the page (SEO perspective).
– They are the first thing a user encounters in search results (marketing perspective).
– Adhering to guidelines boosts your site’s ranking in results; neglecting them can lead to a decline.
Strategic and Proper URL Structure:
Constructing clear, descriptive, and user-friendly URLs aids both search engines and users in understanding the purpose of a page. Incorporating relevant keywords into the URL structure can further enhance the visibility of pages, though it’s not a primary factor. A challenge specific to the Bulgarian market is that if the URLs are in Bulgarian, they can appear long and cluttered with a lot of ‘%d0%н’ sequences. As an alternative, especially if links are expected to be shared frequently, consider using a more streamlined approach:
Internal Linking of Pages:
Connecting individual pages helps search engines navigate and comprehend the structure and hierarchy of your site. It also enhances user experience by guiding them to the content they are looking for and improving site navigation. Having the right SEO strategy, you can direct potential clients to your contact form, sales funnels, or directly to your main store.
One could optimize images by using descriptive filenames, alt tags, and compressing them for faster loading enhances both the user experience and the search engine’s ability to crawl your website. Remember, bots don’t have eyes, so if we don’t describe what’s in the picture, they won’t understand its content. And, as always, there are correct formats, sizes, etc., for images to meet algorithmic criteria and comply with all SEO rules.
Mobile Device Enhancement:
With the growing use of mobile phones, ensuring that your website is mobile-friendly and responsive is crucial. Search engines prioritize sites optimized and functional for users who prefer their pocket-sized devices. Offering a seamless experience across various devices boosts user satisfaction, which is a priority for everyone, either directly or indirectly.
By implementing effective On-page SEO practices on individual pages, you can improve visibility and the user experience of your website, thus attracting more organic traffic and more potential customers. Regular monitoring, analysis, and optimization of elements are vital to maintain your site’s competitiveness in search engine rankings, especially in today’s fast-paced environment where entire industries can emerge or vanish within months.
Off-page SEO, or off-site optimization, refers to techniques and strategies used to enhance a website’s ranking through methods applied outside of the website itself. Unlike on-page SEO, which focuses on enhancing elements directly within your site, off-page SEO entails activities undertaken across the web with the intention of boosting your website’s credibility and reputation.
Securing high-quality, relevant backlinks from authoritative sites with low spam scores is a pivotal aspect of off-page SEO. These backlinks act as trust signals, indicating to search engines that your content is valuable and deserves citation. Constructing a diverse and organic link profile helps to elevate your website’s authority and its position in search results.
However, as always in the world of SEO, there are precautions:
Purchasing backlinks is officially considered “black-hat” SEO. If detected, all your efforts and investments might go to waste. Hence, every action in SEO should be deliberate and considered. Despite this “prohibition”, buying backlinks is widespread and has become a billion-dollar industry. The trick is to progress gradually. Consider this: If your site has 3 external links on Monday and suddenly 1,303 by Wednesday, it’s obvious how that jump was achieved.
Opt only for trustworthy sites with a low spam score and high authority.
Engagement on Social Media
Engaging your target audience actively on social media platforms can positively impact your off-page SEO. Sharing your content, interacting with users, and building a robust online presence can lead to increased brand visibility, social shares, and potential backlink opportunities.
Online Reputation Management
Having a positive and strong online reputation is crucial for any business success. Monitoring and responding to customer reviews, managing mentions of your brand online, and actively participating in relevant online communities and forums can help shape a favorable perception of your business.
Guest Blogging and Influencer Outreach
Publishing guest articles on authoritative industry blogs and collaborating with influencers can help you build your brand name, reach new audiences, and gain valuable backlinks. Associating your valuable content with established platforms can enhance visibility and trust in your website and brand.
Online Directories and Local Listings
Listing your business on relevant online directories and local ads can boost your website’s visibility in local search results. Ensure consistent and accurate information across all listings to improve your ranking.
Actively monitoring and seeking brand mentions online can lead to potential linking opportunities and amplify your brand’s online presence. Building relationships with journalists, bloggers, and influencers in your industry can increase the likelihood of garnering valuable mentions and references.
Off-page SEO requires a strategic and proactive approach to establish your website as a trusted authority in your industry. By focusing on building high-quality backlinks, promoting positive brand mentions, and engaging your target audience on various online platforms, you can enhance your website’s visibility, trustworthiness, and organic search ranking.
Continuous monitoring and refinement of your off-page SEO efforts are crucial to stay ahead of the competition and stimulate sustainable business growth.
IIn the Old SEO paradigm, the primary emphasis was on keyword optimization, with everyonr tryiing their best to rank for specific phrases. The New SEO, on the other hand, places greater emphasis on understanding and satisfying user intent. This includes creating valuable content that aligns with what users are searching for, rather than merely targeting specific keywords.
Content Quantity vs. Content Quality:
Old SEO often focused on producing a large volume of content, emphasizing keyword density and quantity. New SEO prioritizes the quality and relevance of the content, aiming to provide comprehensive, engaging, and user-focused content that effectively addresses user queries.
Link Quantity vs. Link Quality:
In the past, Old SEO often prioritized acquiring a large number of backlinks regardless of their quality or relevance. New SEO underscores the importance of high-quality links from authoritative and relevant sources. It emphasizes building natural and organic link profiles through valuable content and genuine (not purchased) links.
On-page Optimization vs. Holistic SEO:
Old SEO primarily focused on page-specific optimization factors such as keyword placement, meta titles, meta descriptions, and internal linking. New SEO adopts a more holistic approach, considering factors beyond individual page optimization. This includes user experience, time spent on the site, fast loading times, responsive design (ensuring that regardless of screen size, nothing is “broken” – no overlapping elements or unreadable content), site speed, structured data, and technical aspects. The aim is to provide a wonderful and user friendly experience for everyone, regardless of the devices and platforms they use.
Algorithmic Updates and User Experience
SEO 2 takes into account the evolving nature of search engine algorithms and places increased emphasis on user experience. It recognizes the importance of staying updated with algorithm changes, ensuring mobile responsiveness, and prioritizing user engagement metrics such as click-through rate, bounce rate, and on-site time.
Overall, SEO 2 shifts the focus towards the user and what’s best for them rather than just adhering to specific rules. It centers on understanding and meeting people’s needs, creating valuable content, building authoritative links, and optimizing the website’s overall effectiveness. While traditional SEO practices still hold value, SEO 2 emphasizes a more holistic and user-centric approach.
Website authority, also known as domain authority, is an indicator used to assess the reliability, relevance, and overall strength of a website evaluated through in the eyes of search engines. It’s not a direct ranking factor used by search engines themselves but rather a metric provided by third-party tools.
The concept of website authority was introduced by Moz, a leading SEO software company, with their metric called “Domain Authority” (DA). Other tools like Ahrefs also offer similar metrics such as “Domain Rating” (DR). These metrics aim to give a relative comparison of the strengths, weaknesses and general authorities of different websites.
Calculating website authority is complex and varies with each tool, but it typically involves analyzing various factors, including:
The quality, quantity, and strength of backlinks pointing to the website are a significant factor in determining its authority. Websites with a diverse and natural backlink profile from reputable and relevant sources usually have higher authority.
What is the quality and the relevance of content published on a website also contribute to its authority. Sites consistently producing high-quality, informative, and valuable content are often deemed more authoritative.
The level of engagement and social signals (like likes, shares, and comments) garnered by a site’s content can also influence its authority. Widely shared and popular content may indicate higher credibility and authority.
Factors such as website loading speed, mobile device friendliness, and overall user experience can indirectly influence a website’s authority. A well-designed and easy to use website is more likely to be considered authoritative.
It’s important to mention that website authority is not a concrete but a relative metric, meaning it’s best used for comparing websites within the same niche or industry. Different tools may have their own algorithms and considerations, so the exact authority values can vary between them.
Enhancing a website’s authority requires a blend of on-page and off-page SEO efforts, including building high-quality backlinks, producing valuable content, optimizing user experience, and engaging your audience across various online channels.
While website authority isn’t a direct ranking factor, it is often associated with higher search engine rankings. Websites with greater authority are more likely to rank well in search results since search engines tend to prioritize authoritative and trustworthy sources.
Nevertheless, it’s vital to focus on building a robust website as a whole, rather than merely chasing a higher authority score. Prioritize producing valuable content, ensuring a stellar user experience, and establishing a respected online presence to cement your website as an major player in your industry.
SEO optimization for search engines is an incredibly popular service worldwide. SEO doesn’t have a fixed or universal price since every project varies across industries, and the goals of one business might differ from another. SEO is a highly effective investment with a high return on investment. Here are some facts:
– Over 90% of users click on results that rank on the first search page.
– From organic traffic, businesses convert 14.6% of visitors into customers, compared to paid traffic, which converts at a rate of 1.7%.
– Paid advertisements run as long as there’s a budget, whereas SEO always operates.
– Good SEO means more traffic, which translates to more sales.
– The top results on the SERP (Search Engine Results Page) are the primary traffic source for websites with textual content.
– Websites with poor structure and non-optimized content have little chance of ranking in high positions.
Comprehensive SEO Audit and Site Analysis
Exploration of various website aspects and parameters, including indexing, site structure (on-site factors), page structure (on-page factors), and external conditions (off-page factors).
Goal Setting, Planning, and Strategy Execution
Rectifying all technical factors and site issues, formulating an SEO optimization strategy, and executing it.
Constructing natural and quality backlinks to significant website pages from strong and relevant sources.
Mobile Device Focus
Website optimization for all device types, including mobile ones.
Analysis, Measurement, and Monitoring
Conducting regular analyses and measurements to track progress, determine the right direction, and identify areas that require enhancements, aiming to reach the maximum potential customers.