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Geooptimisation
Local SEO is the optimization that makes your business show up when someone nearby searches for what you offer — on Google Maps, in “businesses near me” and in results that include a city. For a shop, clinic, restaurant, repair shop or office, it is the most direct path from the customer’s phone to your door.
The difference from regular SEO lies in the signals: here Google ranks not only by content and links, but by proximity, data accuracy and reviews. That is why a business with five pages and a well-maintained Google Business Profile regularly outranks a competitor with a big website and an empty profile.
The full list of what we do is below. If you first want to know where you stand, start with an SEO consultation with an audit of your profile and up to three competitors on the map.
Local Domination and Digital Growth
Every item on the list has a measurable effect on your map position. We do them in this order.
Google Business Profile — the foundation
A complete profile: the right category and subcategories, opening hours, services with descriptions, photos of the premises, products, attributes. Most profiles we see are only half filled in. Google prefers complete ones.
Consistent data everywhere (NAP)
Name, address and phone must be written identically on the website, the profile, maps, directories and social media. “12 Ivan Vazov St.” and “12 Iv. Vazov” are two different companies to Google. We clean up the inconsistencies and keep watching them.
Local citations
Listings in Bulgarian business directories, industry websites and maps. Not for the traffic they bring, but because they confirm the business exists at that address.
Reviews — collecting and replying
The number, freshness and rating of reviews are among the strongest signals on the map. We set up a process for asking for reviews after every order or visit, and we reply to each one — including the critical ones.
Local pages on the website
A page for every location and every city you serve, with unique content, not a copy with the name swapped. Plus LocalBusiness schema that tells Google the address, hours and coordinates in machine-readable form.
Tracking map positions
Your Google Maps position differs from every point in the city. We measure it across a grid of points, not just from the office, to see the real picture.
Who local SEO is for
For any business where the customer comes to you in person or you go to them: shops, restaurants and cafes, clinics and practices, car repair shops, salons, gyms, law and accounting firms, construction and renovation companies, delivery within a specific area.
You do not need a storefront. A business that serves an area — for example plumbing services in Plovdiv and the region — can also rank on the map, as long as the profile is set up as a service area instead of an address.
How the work goes
The first two weeks
Diagnosis: a profile audit, a check of your data across all directories, an analysis of the three competitors holding the top map spots for your searches, and a list of the differences.
The first month
The foundation: the profile is completed, the data is aligned, the local pages are written and the schema is added.
From the second month on
Maintenance: profile posts, reviews, new citations, responding to algorithm changes. Local rankings slip if the profile goes quiet — Google reads activity as a sign that the business is operating.
The report is monthly and shows three things
Map position by search term, calls and direction requests from the profile, and website visits from local searches.
Local SEO for Plovdiv and the region
We are based in Plovdiv, and much of our work is for businesses here and in the region — Asenovgrad, Karlovo, Pazardzhik, Smolyan, Stara Zagora. We know the local directories and media that really carry weight, and which competitors hold the map in which industry. The method is the same for every city, though, and we work across the whole country.
How much does local SEO cost
The price depends on the number of locations and the state in which we find your profile and data. That is why we do not quote a price before we have seen the audit. The cheapest way to find out where you stand is the €79 consultation — it includes an audit of your profile and of up to three competitors on the map, plus a written plan with priorities, ready within one working day. If you then decide to continue with us, the plan is the basis of the work. If you decide to carry it out yourself — the plan is yours.
Local SEO works best together with classic SEO optimization of the website and, when you need fast results, with local Google advertising.
Check first
- An audit of your Google Business Profile
- Where you rank on the map and why
- Comparison with up to 3 competitors
- A concrete list of where to start
Google Maps start
- Full optimization of your Google Business Profile
- Consistent NAP data everywhere online
- A local page on your website for your city
- Listing in 20 Bulgarian directories
- A system for collecting reviews
- Tracking your map positions
Essential SEO
- Local SEO is part of the monthly work
- Technical audit and fixing the issues
- Content and structured data
- Optimization for AI search engines (GEO)
- Monthly reports
one location and you want to be found in your city — the Google Maps start is enough and needs no follow-up. Several locations, strong competition or organic positions beyond the map as well — local SEO should be part of monthly work. Not sure — start with the €79 consultation.
The technologies we work with
What they say about us
What exactly does the Geooptimisation service represent?
Geooptimisation is the process of optimising your online presence – primarily your Google Business Profile – so that your business appears in the top positions for local searches and in Google Maps.
Why is geooptimisation important for AI search engines like ChatGPT and Gemini?
AI models use data from local profiles to recommend businesses. Without proper optimisation, artificial intelligence simply has no knowledge that you exist in a given area.
What is the difference between standard SEO and Geooptimisation?
Standard SEO aims for global or national ranking in searches, while Geooptimisation focuses on attracting clients from a specific geographic location (e.g., Plovdiv).
Do I need a physical office in order to use geooptimisation?
Yes, the presence of a physical address or service area is a mandatory condition for creating and optimizing a Google Business Profile.
Extremely much: the number, quality and frequency of reviews directly affect your visibility and conversion. We help you collect and manage reviews strategically.
Enormously. The number, quality and frequency of your reviews – and your replies to them – are a key trust signal for both Google and AI search engines.
I have several locations — how does it work?
Each location gets its own profile and its own page on the website with unique content. The data is managed centrally to stay consistent, and positions are tracked separately for each location.
Can you pay for a position on the map?
Yes — Google Ads offers local ads that appear above the map. They work as long as you pay. Local SEO builds a position that stays. The two complement each other but do not replace each other.
What is NAP and why does it matter?
Name, Address, Phone. Google compares these three pieces of data wherever it finds them, and every inconsistency reduces trust. Aligning them is one of the first steps in local SEO.
