Feniks Gres

Feniks.bg: the largest importer of porcelain stoneware and wall tiles in Bulgaria

Feniks.bg is a leading online store for porcelain stoneware, tiles and bathroom equipment, with a rich portfolio of products from world-renowned manufacturers. Our WD7 team was engaged to improve the website’s technical parameters for better performance and user experience, and to build an effective SEO strategy.

Key results achieved:

• Speed optimization: We solved the slowdowns caused by the large number of products. The result is much faster page loading, which improves the user experience and increases conversions.
• SEO strategy: We developed and implemented optimization aimed at increasing the website’s visibility in search engines, using keywords and an internal structure that attract a relevant audience.
• Mobile responsiveness: The website is optimized for all devices, making shopping from smartphones and tablets easy.

Why Feniks.bg stands out:

• Product variety: From porcelain stoneware and tiles to bathroom equipment — Feniks.bg offers solutions for every interior challenge.
• Physical showroom: Customers can see the products in person at the showroom in Sofia, 6 Nedelcho Bonchev St.
• Digital transformation: The online platform gives easy access to information and shopping, wherever the customer is.

Challenges and approach:

A website with a large number of products required serious technical optimization and structural improvements. We focused on:

• Building an effective product data management system.
• Improving loading speed by optimizing images and code.
• Integrating analytics tools to track and optimize user behavior.

Results:

Feniks.bg is now a fast, reliable and easy-to-navigate platform that provides a high level of service to its customers. The SEO strategy keeps increasing the website’s visibility and establishing it as a leader in its niche.